Technical SEO is the process performed on the server-side. So it is also called Server Side Optimization. It helps to rank your website top of the search engine result page.
What is Technical SEO?
Technical SEO is a very important step in the whole SEO process. It is called “technical” because it has nothing to do with the actual content of the website. If there are any problems with your technical SEO then your SEO efforts will not give expected results.
The main goal of technical SEO is to optimize the infrastructure of a website
Set up secure website SSL
HTTPS is a more secure protocol that establishes a secure connection between the server and the browser. When a user enters sensitive information such as credit card details, a layer between the server and the browser protects the shared data. And the data is less likely to be compromised.
Many website hosting companies, such as Hostinger, now include free SSL certificates with their hosting plans.
If you switched from HTTP to HTTPS, you must redirect your HTTP site URL to the new secure URL. It will redirect all HTTP version site visitors to the new secure site.
What is robots.txt?
Robot.txt is a file that instructs search engine crawlers on which pages of the website they can visit. It assists us in informing crawlers about pages that do not require crawling. It is not a method of keeping a website out of Google. Block indexing with noindex or password-protect the page to keep it out of Google.
What is a sitemap?
A site map (also known as a navigation index) is an XML document that lists the pages of a website and the URLs of those pages. A site map may also list other websites, usually related to the main site. The sitemap improves website accessibility by facilitating web crawlers’ discovery and indexing of new or updated content on the site.
Set up Canonical Tag
When your site includes the same information on multiple pages, the Google bot gets confused and is unclear which page should rank in the search engine result page. Canonical tags are important in this case. It is critical to use the canonical tag
- Allows us to tell the Google bot which page we want to rank.
- Combine all backlinks from many URLs into a single page.
The best way to implement the canonical tag:
The following is the ideal approach to use the canonical tag:
-
- Use the canonical HTML tag rel=”canonical” in your content.
- You may also use the canonical tag in the header of document pages
- Create your sitemap using canonical URLs.
- Set up 301 redirections to guide people away from the duplicate page and toward the original.
Page Speed Test
The loading speed of a page is calculated as the time it takes a browser to request information from the server and fully load it. According to a Thinkwithgoogle survey, if your site load time exceeds 3 seconds, your bounce rate will increase by 32%.
If 100 people arrive at your site, 32 will leave instantly due to site speed. You can use page speed insights to test your website’s performance on mobile and desktop. It also provides recommendations for how to enhance your website’s performance.
Set up .htaccess file
.htaccess is a configuration file used on web servers, particularly the Apache server, to manage various aspects of a website’s behavior. While .htaccess files can influence website performance and security, they don’t play a significant role in direct SEO optimization. Instead, they are more focused on server and website configuration.
Common uses of .htaccess files include:
URL Rewriting: This allows you to create user-friendly URLs that are more easily understood by humans and search engines. This can indirectly affect SEO by improving the clarity of your URLs
Forcing www in the URL
RewriteEngine On
RewriteCond %{HTTP_HOST} ^example.com
RewriteRule (.*) https://www.tribulussoft.com/$1 [R=301,L]
Redirection: .htaccess files can be used to redirect traffic from one URL to another. Proper redirection is important for maintaining SEO value when URLs change.
The following two examples redirect all URLs on your current website to a second website.
Redirect 301 / https://tribulussoft.com/
Access Control: You can restrict or grant access to specific files or directories .This can help protect sensitive content.
<IfModule mod_headers.c>
Header set Access-Control-Allow-Origin “http://example.com”
</IfModule>
Caching: You can configure browser caching through .htaccess to improve website loading times.
<FilesMatch “\.(?i:gif|jpe?g|png|ico|css|js|swf)$”>
<IfModule mod_headers.c>
Header set Cache-Control “max-age=172800, public, must-revalidate” </IfModule>
</FilesMatch>
Security Measures: .htaccess files can implement security measures to protect your website from various types of attacks.
Compression: You can enable compression for certain types of files to reduce data transfer and improve website speed.
<IfModule mod_deflate.c>
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript
</IfModule>
While .htaccess files don’t directly impact the keyword optimization, content quality, or backlink building that are core components of SEO, they can indirectly affect SEO by enhancing user experience, website performance, and security.
Set up xml Sitemap submission:
A sitemap is often an XML file that contains a list of your site’s important pages. It informs search engines about the pages you have and where they may find them.
Your sitemap is usually located at one of these two URLs:
tribulussoft.com/sitemap_index.xml
tribulussoft.com.com/sitemap.xml
Audit internal broken links
Any form of broken link is negative to your SEO; it can waste crawl budget, produce a negative user experience, and result in worse ranks. As a result, discovering and repairing broken links on your website is essential.
Examine your crawl report for broken links. This will provide you with a full breakdown of each URL with broken links. You can also use DrLinkCheck.com to look broken links
Duplicate content
Duplicate content refers to identical or very similar content that appears on multiple web pages, either within a single website or across different websites. In the context of SEO (Search Engine Optimization), because search engines attempt to give different and valuable results to consumers, duplicate information can provide barriers and potential issues. Dealing with duplicate content is important to avoid negative impacts on your website’s search engine rankings. Duplicate content checker tools
Setup google search console
Setting up Google Search Console is an important step for website owners and administrators to monitor their site’s performance in Google’s search results, diagnose potential issues, and optimize their site for better search visibility. Here’s a step-by-step guide to help you set up Google Search Console:Setting up Google Search Console is an important step for website owners and administrators to monitor their site’s performance in Google’s search results, diagnose potential issues, and optimize their site for better search visibility. Here’s a step-by-step guide to help you set up Google Search Console:
- Sign in or Create a Google Account
- Visit Google Search Console
- Add a Property:
Click the “Add Property” button. A popup will appear asking you to enter your website’s URL.
- Verify Ownership: Google will ask you to verify ownership of the property. There are several methods to verify ownership.
HTML File Upload: Download a verification HTML file from Google and upload it to your website’s root directory.
HTML Tag: Add a meta tag provided by Google to the <head> section of your website’s homepage.
Domain Verification: Verify ownership at the domain level if you have access to your domain’s DNS settings.
- Access Your Property: After verification, you’ll be taken to the Google Search Console dashboard for your property. Here, you can explore various reports and tools to monitor your site’s performance in Google search.
- Submit a Sitemap: One of the first things you should do is submit a sitemap. This helps Google understand the structure of your website and index its pages more effectively.
- Explore Reports and Tools: Within Google Search Console, you’ll find various sections like Performance, Coverage, and Enhancements. These sections provide insights into how your site is performing in search results, which pages are indexed, and suggestions to improve your site’s appearance in search.
- Set up Email Notifications: Google Search Console allows you to set up email notifications for important events like indexing issues, manual actions, and more. This ensures you’re promptly informed about any issues affecting your site.
- Regularly Monitor and Optimize: Regularly visit Google Search Console to monitor your site’s performance, address any issues that arise.
Google analytics setup
Setting up Google Analytics allows you to track and analyze various aspects of your website’s performance, including user behavior, traffic sources, and more. Here’s a step-by-step guide to help you set up Google Analytics:
1. Sign in or Create a Google Account:
If you don’t have a Google account, you’ll need to create one. If you already have an account, sign in to it.
2.Access Google Analytics:
Go to the Google Analytics website: https://analytics.google.com/
3.Create a New Property:
Once you’re signed in, click on the “Admin” tab at the bottom left corner of the screen. Under the “Property” column, click on the “+ Create Property” button.
4.Choose Property Type:
You’ll be prompted to choose between a “Web” property or an “App” property. Select “Web” for tracking a website.
5.Enter Property Details:
Provide the details for your website, including the website name, website URL (make sure to include “http://” or “https://”), industry category, and time zone.
6.Data Sharing Settings:
You’ll be presented with data sharing settings. Review and adjust these settings according to your preferences.
7.Get Tracking Code:
After filling in the details, click the “Get Tracking ID” button. This will generate a unique tracking code (JavaScript snippet) for your website.
8.Add Tracking Code to Your Website:
Copy the generated tracking code. Paste it into the <head> section of every page you want to track on your website. This code allows Google Analytics to collect data about user interactions.
The tracking code typically looks like this:
<!– Global site tag (gtag.js) – Google Analytics –>
<script async src=”https://www.googletagmanager.com/gtag/js?id=YOUR_TRACKING_ID”></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag(‘js’, new Date());
gtag(‘config’, ‘YOUR_TRACKING_ID’);
</script>
9.Verify Tracking Code Installation:
After adding the tracking code, go back to Google Analytics and click the “Verify Tracking Code” button. Google Analytics will check if the code is correctly installed on your website.
10.Explore Reports:
It might take a few hours for data to start appearing in your Google Analytics account. Once data starts accumulating, you can explore various reports under the “Reports” tab. These reports provide insights into user behavior, traffic sources, demographics, and more.
11.Set Up Goals and Conversion Tracking:
you can set up goals and conversion tracking in Google Analytics to measure specific actions users take on your site .
12.Regularly Review and Optimize:
Regularly review your Google Analytics data. Use the insights you gather to optimize your website’s performance, user experience, and marketing strategies.
Bing webmaster tools setup
Setting up Bing Webmaster Tools is important for monitoring and managing your website’s presence in Bing search engine results. Here’s how you can set it up:
1.Sign In or Create a Microsoft Account:
If you don’t have a Microsoft account, you’ll need to create one. If you already have an account, sign in to it.
2.Access Bing Webmaster Tools:
Go to the Bing Webmaster Tools website: https://www.bing.com/toolbox/webmaster/
3.,Add a Site:
After signing in, click on the “Add a Site” button on the Bing Webmaster Tools homepage.
4.Enter Site URL:
Enter your website’s URL .Then, click the “Add” button.
5.Verification:
Bing Webmaster Tools will ask you to verify ownership of your website. There are several verification methods available. Common methods include:
6.XML File Upload:
Download an XML verification file from Bing and upload it to your website’s root directory.
7.Meta Tag: Add a meta tag provided by Bing to the <head> section of your website’s homepage.
8.CNAME Record: Add a CNAME record to your domain’s DNS settings.
9.Verify Ownership:
Follow the instructions provided for the chosen verification method. Once you’ve successfully verified ownership, click the “Verify” button.
10.Access Your Site Dashboard:
After verification, you’ll be taken to your site’s dashboard in Bing Webmaster Tools. Here, you can explore various reports and tools to monitor your site’s performance in Bing search.
11.Submit a Sitemap:
you can submit a sitemap to Bing Webmaster Tools. This helps Bing understand the structure of your website and index its pages more effectively.
Explore Reports and Tools:
Within Bing Webmaster Tools, you’ll find sections like “Reports & Data” and “Configure My Site.” These sections provide insights into your site’s performance in Bing search results, crawl statistics, index status, and more.
Set Up Email Notifications:
Bing Webmaster Tools allows you to set up email notifications for various events, such as crawling issues, malware detection, and more. This keeps you informed about potential issues affecting your site.
Regular Monitoring and Optimization:
regularly visit Bing Webmaster Tools to monitor your site’s performance, address issues, and implement optimization suggestions.
Minification
Minification is the process of reducing the file size of HTML, CSS, and JavaScript files by removing unnecessary characters, whitespace, and comments. This optimization technique helps improve website performance by reducing the amount of data that needs to be transferred from the server to the user’s browser.
HTML Minification:
HTML minification involves removing unnecessary spaces, line breaks, and comments while preserving the structure and functionality of the code.
Tools for HTML minification:
Online tools like HTML Minifier (https://www.minifier.org/)
Build tools like Gulp (https://gulpjs.com/)
CSS Minification:
CSS minification involves removing whitespace, comments, and reducing long property names to shorter forms.
Tools for CSS minification:
Online tools like CSS Minifier (https://cssminifier.com/).
Build tools like Gulp.
Post-processors like PostCSS (https://postcss.org/) with minification plugins
JavaScript Minification:
JavaScript minification involves removing whitespace, comments, and shortening variable names while ensuring the code’s functionality remains intact.
Tools for JavaScript minification:
UglifyJS (https://github.com/mishoo/UglifyJS2).
Terser (https://terser.org/).
What is redirection?
Redirection is the act of shifting traffic from one website to another, usually to a different domain. The most common use of redirection is to move traffic from www.yourwebsite.com to yourcompanysite.com for the purpose of maintaining SEO value when URLs change, pages are moved, or websites undergo changes.